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3 Common Feature Adoption Rate Issues & Their Reasons

If you want to improve your feature adoption rates, it is important to first analyze the feature and find those rates. When analyzing your product’s features, you should be ready for some surprises. You are highly likely to find features that are never or rarely used. Many features can get lost even before they reach users. And many may not reach the target users.

Feature Adoption Rates &Insights

You should use feature adoption software that can not only analyze the adoption rates but can also help with improving the feature adoption funnel. The analysis results can provide you the following insights to improve your adoption rates.

1. Low Feature Exposure Rates

Low feature exposure rates mean that you must increase your product marketing efforts. It could mean two clear things:

You will have to spend more time and effort on marketing automationand other promotional tools to communicate the feature value.

2. Low Feature Used-Again Rates

The first insight from low used-again rates of a feature is that your users didn’t get the desired value from it. It is quite reasonableto understand when users didn’t find the value from a feature, their chances of using it again get diminished. 

Low used-again rates lead you to two steps:

3. Low Feature Activation Rates

Low feature activation rates can mean a number of issues. It can translate into:

If you have excellent exposure rates, but poor activation rates, it can be a perplexing situation. Poor messaging and unappealing features are the most common reasons. You would be surprised to know that feature bloat is a common issue with most products. Bugs are the next common issue. They prevent users from activating features. So, you must test your product regularly and ensure that it is working well. 

Make sure to use feature adoption software, keep track of these rates, and improve your product and its features. This is important for the long-term success of your product and features.

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