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Why does the website design matter?

Design is a critical part of all websites. Having a good website design has become imperative with the whole world switching to the Internet for all their needs. There are many free website designs available on the Internet. Suppose you are struggling with money. You can opt for the free website designs. However, these free designs do not assure a good user experience. Check out web design Malaysia for all your web designing needs.

Design is not only important for the looks of the website. A good design ensures that your audience can easily navigate through the website and find what they are searching for. Furthermore, a good website design would ensure that the website is responsive. The website should fit in all screen types without having the audience zoom in to find specific sections. This is crucial since Google has made responsiveness of a website a ranking factor. Therefore, if the website is not responsive, it will not rank well, and your online presence may diminish. Unfortunately, many people feel that website design does not matter. However, here are reasons why it does.

First impressions

When you enter a shop or a building, the first impression matters. If the building looks shabby, has poor quality carpets, is smelly, etc., you would want to exit the building quickly. A similar factor comes into play when people visit websites. If the website has a haphazard look, is cluttered, and is slow, people would want to exit the website as soon as possible. Yes, content is king. However, you also are responsible for grabbing the attention of the user. The attention is caught by a good website design. Good content will be responsible for increasing your search ranking, retweets, bringing you Facebook likes, etc. However, how long the customer stays on your website will depend on your website’s design and the content. Get your website designed by web design Kuala Lumpur.

Website design is a crucial part of communications and marketing. The design of your website can promote or bring down your brand visibility. The design should be such that it invites the user to check out more sections and visually convey to the user that you are there for their needs.

User experience and usability

Many people will argue that the content is what the user is coming to the website for. However, if the user cannot find the content easily, it will reduce the interest of the user in accessing the website. Furthermore, if you want conversion, comments, reference, etc., the color, navigation, etc., play a huge role in boosting these factors.

Greater control

You are responsible for the experience the user has on your website. The website design can gently lead the user through the site, suggesting what to check out next or call-to-action. You control these factors of your website, and you are responsible for the user’s navigation. Therefore, you must focus on the design and ensure that the design is up to the task.

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