Digital Marketing is an integral part of online marketing, which uses web-based technologies including desktop computers, cell phones and various other web and electronic media and networking systems to advertise products and services. The main objective of Digital marketing is to improve the visibility of the company or product by increasing the presence of the website on the internet. Digital Marketing can be classified into two forms – Search Engine Optimization (SEO) and Pay-per-Click (PPC). SEO is a long term solution, whereas PPC is a short term solution. SEO tends to bring in long term traffic for the website but PPC tends to bring in quick traffic for the website.
SEO techniques have been developed after many years of research and experimentation. Back in the days, SEO was mostly the domain of highly trained and knowledgeable individuals who had deep knowledge in the field of search engine optimization and ad technicalities. With time however, SEO techniques have been simplified and refined by the many search engines like Google, Yahoo and MSN. Today anyone with a PC and an internet connection can do SEO. In fact, you can do SEO at your own spare time and for little or no money.
On the other hand, Pay-per-click (PPC) is a form of search engine optimization (SEO) that is generally done on behalf of a large company. Companies engaged in pay-per-click campaigns buy sponsored advertisements from search engine advertising companies like Google AdWords and Yahoo Search Marketing. These advertisements are displayed on the right hand side pane of the browser. Whenever a user searches for a keyword, the displayed advertisement related to the searched word will be shown on the right pane. Each time a user clicks on the advertisement, the advertiser will be charged a predetermined amount. In most cases, this is a one-time cost but in some pay-per-click programs, a recurring monthly fee is charged.
Search engine optimization (SEO) is used to increase the quality and traffic of the websites of online business. Online businesses mostly advertise their products and services via Search Engine Optimization or SEO. If we have to refer to the definition of SEO, it is a process which improves the visibility and performance of websites in Search Engine Result Pages (SERPs). When the user searches for a keyword, the search engines provide the web-pages that are relevant to the query. However, if the web-pages are not properly optimized for the particular search term, then the result may be a poor user experience and low click through rate. Madison SEO
Most of the marketers claim that on-page SEO is more important than off-page SEO. This is true to a certain extent. However, on-page optimization requires a lot of time and dedication and needs to be executed on a regular basis. Off-page SEO like article marketing, social bookmarking and forum marketing are also very important, but they play an additional role and have to be conducted regularly as well.
It is not difficult to find good SEO companies, but it becomes difficult to find the best one as well. Internet Marketing SEO Service offers help in this regard. They know the ins and outs of the search engines and all the aspects related to Internet Marketing SEO Services. Internet Marketing SEO Services’ biggest advantage is that their services are affordable, so you do not have to worry about the budget.
A major reason why traditional offline advertising is not effective is that there is no correlation between the cost and the ROI. In case of online advertising, if the ad was clicked, the publisher is aware of the cost involved. In most cases, the ROI is calculated only on traditional marketing efforts and not on web marketing efforts. The only way to judge the effectiveness of your online advertising is by measuring the conversion rate. Internet Marketing SEO services offer web marketing solutions which help you in achieving high conversion rates.
The major benefit of content marketing is that there are several channels through which you can communicate your message and get visibility. Content can be in the form of blogs, articles, press releases, audio and video releases etc. You just need to ensure that your content is consistent with the theme of your website. When it comes to search engine optimization, you can achieve higher ranking in the results by opting for relevant and authoritative sites. If you publish press releases on high traffic sites, then the probability of your press release being picked by a search engine increases.