How To Perform Local SEO For Your Business

 How To Perform Local SEO For Your Business

In a recent survey, many of you asked us to create content that will help you increase traffic for your website. One of the best ways to do that is to optimize your site for search engines and in this article, we will cover everything you need to know to get started with SEO and by following the tips in this article, you could easily add 1000 more visitors to your websites in a month. So let’s dive in. 

Local SEO For Business

if you have done research how to increase traffic to your website, you have probably seen everything talking about “Improve your SEO” on your site but what does that really means? SEO stands for Search Engine Optimization or just how easy it is for Google to find your website. Now there are several different search engines out there. You have things like Bing and Yahoo, Yandex but 90% of searches are done on Google. So that’s usually what we are talking about when we say search engines and basically, search engines just go out and scour the web to find pages and index the in their catalog. It’s very similar to when you have a book and at the end of the book you have an index where it tells you everything was talked about and location. That’s pretty much Google and their indexing system as well on the web in the cloud. So let’s take a look an example.

What Is SEO? 

Now, this is a typical search page with results. You can see that these are ads, this is what’s known as a knowledge graph and what it’s doing is it’s pulling in a result that might be further down on the page but since Google thinks it’s answering the query really well it will get shown up here as well as down further on the page. Then below all of that, you have organic results. Typically, there are about ten organic results on one page and organic listing simply mean that these results aren’t paid at ads. They show up on Google because they have done a good job of telling Google that this page is about this particular query. Then you have a people also ask area and this is simply shows the related searches that people will do on this topic. Now, fewer than ten percent of people will actually ever click on the next page. If they don’t find what they are looking for on the first page they will simply adjust their search criteria and that’s why Google added in this ‘People Also Asked’ area and here’s the biggest why SEO is so important for website.

These top three organic results, they get over 70% of all the clicks. This first position usually gets the bulk of clicks. Between 35% and 40%. The second will get between 15% and 20% and then third position will get around 10%. So, that’s why it’s so important to make sure that your website is firs on Google.

How To Perform Local SEO For Your Business

So today we are going to walk you through four things that you need to do so you can rank better when it comes to local SEO in 2020.

How Does SEO Work?

First thing you need to think about is what type of business actually should be doing local SEO. So let’s get that out of the way first. So it should be a multi-location business and enterprise or directory type of website or franchise just basically somebody who wants to rank locally a review site or a news site. Those are the type of sites that want to show up when you do s search with the location in it inside of Google right a local search result. 

Target Your Customers With Local SEO 

The first thing you want to do is you want to figure out where are your customers online. Draw a map of every single lace that they go online where they are going to want to find your business. We are going to get into where those places probably are next but it’s a really good idea to actually make a sheet an excel sheet or a Google sheet. And then to list every single place where your customer would potentially be to make sure that you are addressing every single one of them. 

Item number two you want to create your top profile so the most important profiles are Google my business, Bing, Apple maps, Yelp, Facebook, Glassdoor is kind of important not consumers don’t really look at Glassdoor as much as employees but still it ranks really high in the local results industry specific sites Instagram, Linkedin articles and news and YouTube. And what you want is when somebody does a search you want to make sure that if they search for your brand name your results are very very good just around your brand name that’s kind of a reputation management thing but also if they go to any of these sites right here that you have good reviews a good profile you have a lot of good stuff going on there. So that they

 

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