Packaging as an ingredient of marketing has a function that is not limited only to protecting the integrity of the product (even in the processing and presentation of food, where the conservation aspect is of crucial importance). The study of particular CBD packaging has the explicit intention of bringing into play aesthetic mechanisms whose purpose is to suggest certain characteristics of quality and improvement of the product.
In Some Cases, Packaging Performs The Opposite Function:
A “poor” and rudimentary aspect is attributed, in a studied way, to the packaging of low cost products offered in normal supermarkets (the so-called prime products price); this takes place not only with a view to reducing costs, but also as an expedient to discourage the interest of more affluent customers, preventing the offer of such products from entering into competition with normal full-price products and allowing the so-called discrimination of price.
Precisely for this reason, in the context of the marketing mix, when referring to the product lever (product), reference is made to the so-called “Product System” defined as a series of components: the physical-technical product, the packaging, the brand and the accessory services guaranteed by the supplier.
Anthropological Scope of Packaging
The pervasive role that CBD Packaging plays in the contemporary world was underlined by Piero Camporesi, historian and anthropologist of food, who observed the overflow of packaging in such an extensive field of human experience that it has become a recognizable stylistic sign of modernity itself. so much so that it even assumes a fundamental value.
- The Company end-of-line boxing solutions are a compact and versatile solution for the automated handling and boxing of products of various kinds and shapes, such as: bottles, cases, boxes, bags, etc. The system is used to create configurations of one or more objects and place them in American-style boxes.
- The combination of machines designed and built by Company are the maximum expression of the skills and experience gained over years of work. The systems guarantee high production with low costs and are fully programmable according to the customer’s needs.
The closed boxes loaded manually in the special warehouses are picked up by means of suction cups and squared by means of a forced opening system with pneumatic control. Once the CBD Display Boxes are opened, the rear internal flap is closed pneumatically and during the advancement phase, the front internal flap is closed by contrast. The box is positioned on the pneumatically operated side flap closing group. A pusher advances the box over the taping assembly which applies the adhesive tape to the bottom of the box. The formed and taped box is ejected onto a possible roller conveyor for filling.