SEO or search engine optimization is the science and art of getting pages for ranking higher in various engines like Goggle. As search is the topmost way for people to discover online content, so to rank higher in search engines could lead to increase traffic to a website, therefore chances of getting more potential buyers to your website.
Along with Goggle and various other search engines, the page of results mostly features paid ads at the topmost page, and then followed by regular results, or what usually search marketers call the “organic search results”. The traffic pulled via First Page SEO techniques is generally known as “organic search traffic” in order to differentiate it from traffic coming through paid search.
Top SEO techniques to drive maximum organic traffic:
- Immediate need to implement your content optimization
Content optimization in search engine optimization refers to elements like:
- To have a proper word count
- Ensuring good readability
- It must include primary & secondary keywords at the right densities
- To have an optimal meta title & description tags
- Fix any broken lines
To check that all your links function in a proper way, is vital to improve Google rankings and thus making sure clients effortlessly navigate your website.
As many broken lines are mostly caused by web admin, it is important always to confirm that moved or renamed content is re-linked to the correct destination.
Clients are bound for clicking away when they encounter any dead links and thus fixing such problems is your top priority.
- Reduce crawl errors
These types of crawl errors occur if a search engine attempts reaching your page but cannot complete the whole process. Most of these crawl errors are often caused by server issues or DNS. Either ways, they can limit your ability for reaching customers.
In a similar way, 404 errors can occur if a linked page had been moved without having redirected.
Fortunately, you could identify quickly, and solve these crawl errors in SEO tool or Goggle Search Console like Screaming Frog.
- Deleting any duplicate pages
One of the other important factors to deal is duplicate content. As multiple versions of same page causes confusion for search engine algorithms and your website traffic alike, therefore, it is best to delete duplicates ASAP.
In addition to this, not very honest websites try to trick Google with content that is duplicate and this result in hard penalties for people who get caught
- Adding schema markup
The structured data is being intended for helping search engines to understand what kind of information is displayed, with the most common is called as schema markup. When you add this information, you could communicate with search engine through a language in can properly understand.
If it sounds complicated, Google has its structured data helper which means you don’t need to worry when creating schema markup manually.
If you are finding the best SEO agencies around, choose First Page SEO techniques, as their digital marketers have led biggest profitable SEO campaigns for several reputed multi-national companies and small businesses. So, what are you all waiting for, contact their marketers today and start marching higher on the search rankings.