During these uncertain times, every business owner has been asking the major question: “What should we do to survive this painfully long pandemic?”
Well, the answer isn’t simple, but there are a number of observations we can list to make sure that every small, medium or big business will stay ahead of a market which when everything will fully reopen, will most definitely be extremely competitive. Let’s dive into the main ones now.
Digitalisation For Small Agencies
A clear example of why every single business who hasn’t done it yet should approach the digital sector would be the real estate sector. Real estate as a whole as always been a traditionally oriented area with strategies like billboards, PR and TV commercials but, especially now, these are pretty much useless, considered the power that online gives to business owners. For services like commercial property management, for example, companies have heavily been rewarded if their online portal was on point, due to the fact that such services are generally bulky to pitch and maintain even via face to face communication.
The Usage of Data For Marketing
It’s extremely important to understand that data is quintessential for businesses at the moment. Being able to analyse and process what your targeted audience wants to see and, most importantly, buy, places you one step ahead of your competitors who don’t do it. After that, in fact, your sales processes will most definitely flow automatically together with your marketing, given the fact that you’re providing your audience the content and the products that they want. This is still very niche as a practice and will most definitely set the standard for the future to come when it comes to marketing and sales in small, medium and big companies worldwide.
Digital Marketing Over PR
Well, this is extremely simple to understand. The PR era and the direct marketing days are over. Everything is digital nowadays and, if you don’t know what SEO and PPC are, then I’d highly suggest you to start doing them both for your business, since they will become the 2 channels which will most likely set the standards for the future after this pandemic. Digital marketing is an industry which has been estimated for around $220 billion in the last quarter and it’s definitely going to rise again given the awareness this lockdown has raised in people to buy online instead than from physical retailers.