Summer is in the breeze, and all of the things that people enjoy about this time of year are returning to usher in the warmer months. This hazy and carefree time for kids and adults is defined by longer days, warm nights, seasonal fruits, cool rivers and lakes, and late bedtimes. Summer is also a popular time for outdoor activities that attract huge crowds. These events provide excellent opportunities for brands to engage with their target audiences through experiential marketing. Summer is the time to use food sampling and alcohol sampling brand ambassadors to increase brand awareness, whether it’s for a new flavor of breakfast cereal or a new alcohol brand.
Food sampling projects may be held in several locations, including grocery stores, street festivals, and trade shows. An attractive and delectable snack is an effective tool for attracting both current and future customers. Fervent Events has a large pool of food sampling brand ambassadors ready to go for an experiential marketing campaign in as little as 48 hours. In reality, Fervent has previously hosted large food sampling events.
Fervent has also coordinated and staffed several in-store sampling activities. Fervent sent teams of food handling brand ambassadors to grocery stores across Toronto to enable consumers to sample a variety of fruits and juices. Fervent also organized a one-day pop-up event in a shopping mall, complete with sampling, mascots, and a bike raffle. Fervent Events Marketing Company Toronto has been shown that bringing goods into the hands of customers with an enthusiastic, well-informed brand ambassador increases immediate and long-term sales. The effect reach is greater now that summer has arrived than it was during the winter months.
Brand Ambassadors are an ideal way to engage customers by offering them free samples of a product. If it’s a sampling event in a grocery store or a mall, or a high-end event with food served, Fervent will fulfil their needs for temporary event workers and food-handling brand ambassadors. Fervent Events hosts over 100 alcohol sampling events every month for a variety of brands. They have a team of trained and charismatic alcohol sampling workers who are completely licensed to serve alcohol in all of Canada’s provinces.
Fervent arranged and procured all of the food, music, and decorations for the gathering, which turned out to be a big success. Fervent also provided alcohol sampling personnel from Montreal, including Russian-speaking brand ambassadors to assist with everything from coat check to serving alcohol.
Fervent Events is a Toronto, Ontario-based experiential marketing agency. Nontraditional marketing strategies that engage target audiences directly are produced, established, and implemented by people. They strive to leave a more enduring impact on the customer than a conventional commercial. Fervent Events Marketing Company Toronto creates immersive and engaging experiential marketing strategies at a time when customers are actively avoiding advertising. Fervent Events also serves as a third party to existing marketing agencies, providing brand ambassador and street team management. For the next brand marketing initiative, talk to them about setting up an alcohol sampling or event staffing service.