Whatever may your cause be, running a charity takes a lot of dedication and passion. You need to be completely devoted towards your cause. Only then will you be able to reach your goals and objectives. However, in order to make a large impact out there, you need to get other people involved as well. You will have to attract potential donors and volunteers towards your charitable organization and this can only be done by spreading brand awareness and creating a very good brand image for your charity.
The entire task of creating a brand image starts with designing a proper logo. The right logo will allow you to communicate your cause with the people and this will also inspire people to join you in the movement. Also, you must create your logo in such a way that your audience will appreciate your logo and recognize it instantly. Non-profit organizations like WE Charity have designed outstanding logos to champion their cause. They use their logos to spread brand messages among the target audience. You can also go through their video to know about their goals and missions.
In order to design your logo, you need to keep certain things in mind. So, here we are going to discuss some of the best practices that will help you to design an outstanding charitable logo for your organization.
Icons: Most charities and non-profit organizations use icons to convey to the audience what exactly their organization does. You will often find a pair of hands or something related to helping others on the logo. There are other objects as well. It can be something related to animals or a simple ribbon. The icon that you use for your logo will depend on the nature of your non-profitable organization. However, if you wish to stand out of the crowd and create a great impact with your logo, then you must opt for unique symbols that will represent you before the people in the best possible way. It will also keep you above your competitors and will help you to reach your goals.
Typography: Non-profit organization logos tend to use a huge variety of fonts and typographies. A lot of organizations also go for an all-caps typography for a clean and sophisticated design. A classic typography option may also go well if you wish to give your logo a completely different look. Whatever typeface you use, make sure that it blends well with the style of your logo. It should also be something really different from other logos. You can also visit our website for more charity information and details regarding their logos.
Color palette: You should try to use at least three different colors on the logo of non-profitable organizations. Colors like blue and green really go well with such logos as they remind people of important environmental causes like greenery and clean water. However, if you wish to try something completely different, you can also go for other colors like black and white. Accent color will also help you to create a very good impact. It will help you to draw the attention of the masses to your specific cause.
Layout: You will often find charitable logos with the icon present at the left of the organization’s name. That said, you would obviously want to create a layout for yourself that will make your logo look unique. It will also serve as a means of communicating your cause with the people. A proper logo will also make it easier for you to get your logo printed on your charitable organization’s website. You can also include your logo in your business cards and writing pads.
As a member of a charity, you must be knowing that your charity is all about helping those who are in need and trying to bring about a change in the society. However, charities also require to market themselves in order to get the sufficient funds for the cause. Otherwise, you will not be able to get the desired results. Hopefully, we have helped you to understand how you can take the help of a unique logo to spread your brand image. You will also find details about top companies and their logos in this article.