Google Adwords can be called the king of search ad campaigns. But at the same time, it can also be considered very complicated with the number of tabs and options it has. If used wisely one can make the most of these Google Ad services (รับลงโฆษณา Google, which is the term in Thai).
1. Landing Pages
Landing pages can be one of the most important aspects. The point of the PPC is to make sales and market. The user will come on your landing page after he or she has clicked on your ad. The landing page is responsible to convert this click into a prospective consumer. This Page can help you with the conversion. Hence, there should be consistency between your ad copy and landing pages. This will help you make ads that are more susceptible to help you with the conversion.
2. Search And Display Ads
There are few things such as different types of ads, different types of keywords that you must understand the difference between. You can choose to create every campaign based on different ad types. Before this, you must make sure that you understand each type. Only then you can tap into the potential to the fullest.
Keywords can prove to be game-changers for you if you want to optimize your campaigns. The right keywords can help you drive traffic towards your site. You can also make use of negative keywords to avoid the wrong traffic being brought in to your site. Avoid words that do not relate to your site, and target only consumers that can actually be benefited from your site. Researching for keywords is possible through various free and paid options that are available. Utilize this for the benefit of your company.
These are a few of the aspects that can help you understand and utilize the facilities of the keywords better. Often, a lot of people get overwhelmed by the number of features that are available when it comes to Google Ad services.
There are a good amount of resources available on the internet that can help one to understand the function and benefits of each of the features. Some people can help you to optimize your SEO. Based on your requirements you can check out the various options that are available in the market.