Ecommerce Web Development and design is complicated. In any project, there are multiple aspects to be taken care of from site performance to user experience. Development of any ecommerce website, in the large scale, is a critical process, but an eCommerce site appears to have its own specific challenges from development to implementation. Here are a few considerable eCommerce site that Web Development Agency Melbourne needs to be ensure during the development process:
- Responsive Design
The usability of mobile devices to access eCommerce websites is rapidly growing, & eCommerce sales are at the top to enhance website traffic. So, it is necessary to focus on the responsive designs of eCommerce web development in Melbourne. However, studies show that by 2022, over one third of eCommerce sales will be made through smart phones.
Since 2017, approx 76% of customers prefer mobile phones to visit and explore eCommerce platforms for best user experience and easy accessibility. So, to make your website more responsive, it is necessary to focus on automated responsive designs. Developers need to focus on using customized CMS platforms which give additional configuration options, exceptional mobile user experience to explore every aspect of the site smoothly.
- Site Search is Essential
Statistics show that 47% of visitors to eCommerce sites use search to figure out the products that they are expecting for, so it becomes essential to ensure search functionality is available and efficient to utilize. In fact, it is important for developers to execute good ideas to utilize features like autocomplete in order to assist users search popular items as per their search preferences.
Facet search is another essential considerable feature for users to find products. This feature allows users to perform & narrow their search as per department, size, price range, budget, manufacturer, etc. This functionality gives you more power as a user to find what they require with multiple searching features.
- Site Performance Optimization
If your site is slow after development, you may lose your customers and potential visitors. As visitors want to explore such websites that take less than 2 seconds to load. As per recent statistics, approx. 56% of users will abandon those sites who take a lot of time to load. This is especially for mobile users, who often prefer multi-tasking works as they access websites and are more likely to shift to something else if they get bored or your website is unable to get connected with them due to loading speed. So it is important for developers to build an optimized site to offer better running and speed loaded websites as expected by customers. They can compress images and media files with the smallest possible sizes for best visuals and quick site load.
Closing Thoughts
Keeping aforementioned aspects related to eCommerce sites in mind during development will aid you ensure that you provide the best user experience & expected site performance for your customers. There are a lot of elements to consider while developing the site. You will desire to develop and design the best optimized & SEO friendly websites which will help in your businesses to organize product data, target potential users, etc. Still, you need more to understand about considerable aspects while developing an eCommerce website, please contact experts of Ecommerce Web Development Melbourne.