Understanding SEOis important when it comes to increasing your traffic and brand awareness. With tons of people online looking for content similar to yours, you can help them by becoming an expert in SEO. According to research done by HubSpot, around 80 % of a website’s trafficbegins with a search question. This is why SEO is so important; staying on top of your SEO takes a lot of experimentation and research and it’s important to stay up-to-date with the latest trends if you want to grow your brand. Once your website begins to rank on the first pages of Google search, you’ll get more visibility. This, means more traffic, more conversions, and increased revenue. Getting your website to the search page is vital as 74% of users don’t even go before the first page. Most of the organic search results come from a web search.
- Improve your website user experience
Did you know just like any search engine, the main objective of an SEO company in India is to find the best possible results for each user’s search query? If users are not impressed by the site, they are less likely to use the search engine again. Google knowing this ensures that they add only the best on their search engine by far! Poor quality sites are less likely to rank and Google has become a master at determining site quality. This means that if your website looks untrustworthy, outdated, amateurish or slow to load, potential customers will not want to be on it and will head towards your competition.
- Check on your competitors best-performing pages
The more you know about your competitors’ strategies and their website development services the better you can use that on your site. When you take the time to do your research and figure out what works the best for your site you can take your analysis to the next level and understand why this approach would work for you. Find your competitor’s best-performing pages so you can develop a picture of where their organic traffic is coming from and how it’s been driven and made popular. This can highlight certain features like content or a keyword gap, a link gap, an opportunity to improve your existing condition, SEO, and more.
- Learn what your customers want
Google is a big data company and every tool, device, and platform has some purpose or the other, whether it is to get data from users and use it to build a stronger search engine. You need to focus on what your niche audience wants and understand the same so you can give it to them. When you listen to feedback from your target audience, it will guide the content you create – you will create more of the content that your audience gets attracted to. Always listen to visitor comments on your blogs, check which posts get more likes and engagement, and your user reviews.
- Design your website for smartphones first
While voice search is important, when it comes to conversions and e-commerce marketing,the majority of the searches done and half of the purchases take place on the mobile phone. With a whopping percentage of people owning smartphones, most of the smartphone users have made a purchase online, especially during the holiday season. They use their phones to look up product reviews, compare prices, find alternative store locations, and much more. When building a new site, you need to keep this in mind and focus on the mobile experience as well as an optimized desktop experience.
- Write longer content when needed
AnSEO study done concluded that longer content can accumulate more backlinks and often translate to better rankings and more traffic. However, not a lot of people can write long blogs, it’s intensive, time-consuming, and not really necessary. If you take keywords, people looking for that word or phrase will look for a comprehensive guide to linkbuilding strategies. People looking for link building dos and don’ts on the other hand may not be after a long guide but a short and precise one. There is no way to determine how long your content should be but ask yourself what information would someone be looking for and if they are using a keyword that you’re targeting and start from there.
These advanced SEOtechniques are not easy but they are vital to your website and you need to put more thought into them. Things like keyword research, link building, and strategies are incredibly effective, and using these, you can double your search traffic, craft content, and provide your audience with the kind of products they want. That is why it is prudent to collaborate with an experienced and reputed SEO company in India.